This is both a heads-up about an Amazon virus email as well as a valuable marketing lesson.
But I’ll tell you right now, this post is going to cause some stir, so let me be clear on one thing – I don’t condone scamming, spamming, hacking, phishing and other black-hat-personal-data-collecting crap that the internet is full of.
Yet, from a marketing perspective, this scam is just brilliant, man!
Yesterday I received an email that lit a major fire under my ass. For a second anyway… I was quick enough to realize the potential for a ducking fizaster if I followed through.
Here is the email I got:
Your order has been paid! Parcel NR.5087.
Thank you for shopping at Amazon.com
We have successfully received your payment.
Your order has been shipped to your billing address.
You have ordered ” Sony VAIO VGC-LV240J ”
You can find your tracking number in attached to the e-mail document.
Print the postal label to get your package.
We hope you enjoy your order!
The email sported a zip attachment. In it there was an .exe file that was cleverly disguised as a word doc.
Yup, the creator actually embedded the word icon into it!
After some checking I learned this is a nasty banking data scraper that is as persistent as a yeast infection. The Amazon virus email attachment is to be avoided like a plague. Yet I love it!
So Why Would I Admire The Dirty Bastard Who Created The Amazon Virus Email?
Well, here is the thing. If you stop to think about it, you’ll see brilliant yet short copy with a killer call to action.
The title calls for attention like a teenager in heat:
“What order? I never ordered anything…”
The next part says you just bought an expensive toy and the money is already gone. Yikes!
At this point, this email commands your full attention as you’re led to believe someone stole your identity.
(I’d love to see what kind of conversions this bastard gets)
As you start looking at this more carefully, the address checks out. Email seems legit:
And then what does he do in the end?
A call to action that promises to move you closer to the solution – print the attached file to get your tracking number.
He doesn’t even have to say it, yet he makes you think “I have to get this tracking number so I can fix this”
Who Does The Amazon Email Scam Work On And What To Do About It?
Sure, you’ll say that the Amazon virus email would never work on you, just like it didn’t on me.
But you and I aren’t this dude’s target market.
I may be giving him too much credit, but I think he has his target market well defined.
If I were to hazard a guess, I’d say the Amazon virus email creator is targeting a male baby boomer who has little to medium experience shopping online; does online banking, fears identity theft and uses one of four major antivirus programs
Anyhow, if you did get the email, and you did open the attachment in the Amazon virus email, make sure you don’t log into any of your online accounts. Contact Amazon for instructions on how to get rid of the program (Amazon Virus Email doesn’t self-replicate so is not technically a virus, btw)